The Spirit of Diwali

Diwali is the festival of light and the time for us to celebrate with our loved ones.

With the current situation surrounding COVID-19, there is no doubt that we won’t be able to celebrate Diwali with our nearest and dearest this year.

To help spread love, life and light to everyone during this time, we want to present “The Spirit of Diwali”. The purpose of this campaign is to recognise the challenges we’ve faced this year, appreciate our achievements, and spread faith and prosperity into 2021.

We brought together 5 inspirational British Asian women to virtually celebrate the spirit of Diwali, with Bambi Bains (Singer and Songwriter), Deana Uppal (Film Director and Founder of Kindness Diaries Trust), Manpreet Bamra (Actress), Nima Patel (Blogger and Founder of Mindful Champs), and Lavina Mehta (Personal Trainer and Wellness Coach).

The Spirit of Diwali campaign is presented by Creative Director Anisha Vasani, and curated with Art Director Roshni Ladva, with Photography and Videography by Qaiser Azim.

Hair and MakeUp: Roshni Ladva // Gurdy Hair and MakeUp // Gayatri Style

Outfits: QBIK at BIBI London

Styling Assistant: Eva Pettersen

Jewellery: Jade Jewels

Shoot Location: BIBI London Studio